Deception/reputation management by name reconfiguration

Jean Jaurès apparently once said, “Quand les hommes ne peuvent changer les choses, ils changent les mots.” (When man can’t change things, he changes words.) By mapping old names to new ones, this piece hopes to capture the spirit of that quote as well as some of my research on shame and reputation. This image was shown as part of the Edge contribution to the Serpentine Gallery’s Map Marathon (October 2010).

JENNIFER JACQUET is an Associate Professor in the Department of Environmental Studies and Director of XE: Experimental Humanities and Social Engagement at NYU. She is also deputy director of NYU's Center for Environmental and Animal Protection. Her research focuses on animals and the environment, Agnotology, and attribution and responsibility in the Anthropocene. She is author of THE PLAYBOOK: HOW TO DENY SCIENCE, SELL LIES, AND MAKE A KILLING IN THE CORPORATE WORLD (Pantheon/Penguin) due out in June of 2022 -- a work of 'epistolary non-fiction' that makes the business case for scientific denial. She also wrote IS SHAME NECESSARY? (Pantheon/Penguin, 2015) about the evolution, function, and future of the use of social disapproval in a globalized, digitized world. She is the recipient of a 2015 Alfred P. Sloan research fellowship and a 2016 Pew fellowship in marine conservation.

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