A growing number of consumers want to eat seafood without feeling guilty. Enter the Marine Stewardship Council (MSC), which purports to certify sustainable fisheries and provides a label for sustainable products to “promote the best environmental choice in seafood”. The MSC is growing rap- idly; the organization is also rapidly failing on its promise.
Jacquet, J., D. Pauly, D. Ainley, P. Dayton, S. Holt, & J. Jackson (2010) Seafood stewardship in crisis. Nature 467: 28-29. (Chosen as one of Nature’s top six comment pieces of 2010.)